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Privacy Policy

The Privacy and Security Policy described below constitutes part of the Terms and Conditions of Use of this website, respecting all the rules provided for in the legislation in force in our country, mainly in the General Law for the Protection of Personal Data - LGPD.

Visiting and staying on the site automatically implies the explicit agreement to the policy below in all its terms.

This site is operated, maintained and entirely owned by GD - GERACAO DISTRIBUIDA PARTICIPACOES SA, registered with CNPJ No. 34.656.852/0001-53, with address at Rua Iguatemi 192 Conjunto 133, Itaim Bibi,_cc781905-5cde-3194-bb3b- 136bad5cf58d_ São Paulo, SP and state registration  134.602.779.114 and is hosted at the address (

General information

This website processes the personal data of users of the blog, from the stage of its collection to its elimination, respecting the legislation of the country where it was created. Acting as controller of the personal data collected through this blog, we are at the disposal of the rules brought in the Federal Law n. 13.709/2018, General Personal Data Protection Law – LGPD.

The Site works with all the necessary measures to bring security and protection to the privacy of its users, bringing in detail the way the blog works regarding the stages of collection, storage, use, sharing and disclosure of users' personal data,_cc781905-5cde- 3194-bb3b-136bad5cf58d_ as well as the way in which the security and protection of the data that is collected on our page is carried out.

The website will be treated throughout this Privacy and Security Policy as “we”, “us”, “us” and “our”.

important note

We process your personal data with full responsibility and to demonstrate the transparency of our collection and use of personal data, we provide the privacy policy, which contains necessary clarifying information for users of our blog, such as:

  • Name of the blog's maintainer, operator and owner;

  • What audience is our blog aimed at;

  •  From what age is it recommended to absorb blog contents;

  • What data is collected;

  • What is done with the collected data?

  •  How is the collected data processed?

  •  Using cookies;

  • Is it possible for third parties to share or publish data?

  • Ways to contact us.

About our blog

Our website's main objective is to inform and bring knowledge, and it works through the publication of texts, videos, audios and other content linked here in order to bring information of paramount importance regarding the matters dealt with here.

In a responsible manner, the site declares its total commitment to the security and privacy of its customers' data, during the entire period of navigation on our site. This privacy and security policy has the main objective of clarifying and demonstrating to our blog visitors how all the information collected here will be treated and which may be disclosed or published with our partners.

Any changes to our Privacy and Security Policy will be communicated to our users immediately in this space.

When accessing our website, the user automatically agrees, accepts and adheres to all the information and conditions set forth in this document, which can be called the Privacy and Security Policy or Terms of Use, which must be compulsorily respected.

The site brings below all the rules and terms regarding privacy and the use of our page, any subsequent communication will be expressly notified to our users.

Our website team is available to answer any questions you may have.

Our site is suitable for people aged 18 and over, who are interested or curious about the content we bring. If you are under 18 years of age, parental permission is required.

The content of our website is produced by our team respecting ethical and human values, as well as moral principles, seeking to inform in the best way about the content we bring.


Collected data

Our blog collects some data and information from our users, as will be explained below in this topic.

User's personal data

The user's personal data collected by our blog are exclusively and expressly provided by the user, except for the provisions mentioned below, however, they will only be collected and processed with the user's consent.

Data collect

The data collection carried out by our website happens or can happen on all pages, when filling out forms, registering for contact or sending questions.

The user of our blog, when accessing it and filling out any of the forms on our website, as well as accepting the cookies used, expressly and clearly demonstrates that he agrees and gives his consent to the collection and other processing of his data.


Our website will collect information from users, such as full name, IP address, user's telephone number, e-mail, contact telephone number, among other data that are collected by completing the forms on this website.

We may also work with web beacons to monitor the performance of hits on our posts.

Data Collection Mode

We only collect user data in necessary cases, such as to provide you with a service, but all in accordance with the legislation in force in our country and expressly respecting the General Data Protection Law.

The collection of data that takes place on our blog occurs only when there is knowledge and free and spontaneous consent of the user.

We do not carry out any data collection without the user's permission, or by any means that could render consent invalid, such as coercion.

The collection of data can happen through the completion of Fale Conosco, forms present on our website, filling out a registration on our website, purchases made on our website or accepting to receive information in your email or contact number.

Automatic collection of personal data

We can monitor our site with web beacons and analytics, we work with the collection of some data from users automatically, but this data is computed only to better know our audience and to have knowledge about which posts are most accessed.

The data collected  automatically is treated with security and respecting the privacy of our users, being collected directly by the system.

Purpose of Data Collection

All data provided by our users are used solely for the purpose of providing service and better performance, because through the data collected we can develop our content in a more targeted way, we do not seek any kind of advantage over them.

The data provided for us to contact you through the FAQ or Contact Us is used solely for this purpose.

Data collection also takes place so that we can send news or services that we perform, but always with the user's consent, as it is necessary to fill out a form or accept our cookies.

Data that is not collected

Our website does not work with the collection of sensitive data, as we only actually use what is necessary for the performance of our services.

Sensitive data, such as ethnicity, religion and genetics, as established in the General Data Protection Act, are not collected or required by our page.

Sensitive data will only be collected by us in cases expressly necessary and provided for in the aforementioned legislation, and the user will be informed about this collection, how the treatment will take place and the purpose of collecting this sensitive data.

Sharing, publishing or disclosing user data to third parties

We always work thinking about the well-being of our user, for this reason, we use good faith as a basis for disclosing, sharing or publishing any data collected by us.

We do not work with sharing, publishing or disclosing data that we collect from our users, except in cases where there is provision of law, court order, bulletin, compliance with any determination of public authority, where any of these conducts becomes mandatory, or any hypothesis of regulatory determination.

Access to the data collected by us is allowed to a third party that has the permission of the data subject.

In the event of a criminal investigation, we make all our users aware that we will cooperate in any way requested.

We cannot refuse to share data in the aforementioned cases.

As we work with partners, it is important to inform that our site may have links or hyperlinks to external sites that have no connection with the operating mode or system of our site, including a Privacy and Security Policy different from ours.

External sites work as established in their terms of use, we inform you that we have no power to characterize the way in which the collection, treatment and elimination of data stored by external sites takes place.

We have no control over the content of external links and hyperlinks that you may find throughout our blog.


The blog uses a newsletter to send our users weekly information about the updates made.

In addition, it is possible that the user receives an evaluation on certain dates so that we know what we need to improve on our website and how our performance is going.

The data collected by our blog are informed to the newsletter only for the purpose described above and respecting what is established in the legislation of our country.

data anonymization

Data anonymization is a set of steps that are carried out after collecting data from a particular person, to unlink that data from the person holding them, thus not allowing it to later be possible to merge the data information to a specific person, even with the use of more elaborate techniques that could achieve this result.

All user data, after being used for the purpose for which they were collected, are anonymized, making it not possible to identify the holder of a given data and making it impossible to gather this information again to identify who is its owner.

The anonymization of data on this site respects all the rules established in the legislation in force in the country, including the technical and administrative forms that must be used.


Our blog works with the cookies policy to improve your experience in our virtual environment, as we always seek the best for our users, we use this mechanism to collect data and store them with your consent, in addition, it is through cookies that we inform you how you can refuse permission to store your data.

What are cookies?

Cookies are small files sent by websites of stores, companies, blogs, etc. to the browser, to provide a better user experience, as they record user data, providing faster content and information that provide satisfaction to our user.

Cookies are not viruses or spam, so don't worry when you receive a notice to accept cookies on any of our pages.

Ways of using cookies

Our cookies relate to form filling, site preferences and email newsletters.

By filling in forms on our pages, cookies are activated, as it is through them that we will be able to make future contacts with our users.

Cookies related to website preferences are used by our blog in order to provide an excellent experience to our users, since it is through this mechanism that we can seek information about your preferences, being used whenever you access any of the pages of this blog.

To link ads according to your preferences, we use behavioral advertising cookies, so we bring you relevant ads that may be of interest to you.

The e-mail newsletters are offered by our website, to provide you with information about the news brought, the cookies used for this purpose collect your data to remember if you have a registration on our page.

Third-party cookies

Our blog works with some trusted partners such as Google Adsense or Google Analytics, for this reason we use cookies that are necessary for the performance of this system.

Google Analytics is one of the tools used on our blog so that we can understand how you use our website, through the information provided we can improve the performance of our platform.

Consult the official Google Analytics page for more information about the cookies used by it and the way in which the stored data are processed.

Google Adsense provides a page for users to access its privacy policies and FAQ.

We use the cookies described above to monitor the use of our website by users, so we can observe metrics and continue to produce attractive and valuable content for you, in addition, we have information about the time you spend on each of our publications.

Ad use

Our platform allows advertisements on its pages in order to help finance and maintain the resources used on our website, in addition to enabling development through this revenue.

The DoubleClick cookie is used by Google Adsense on our blog and it is through it that we control the number of times an ad is shown to our user.

Our blog also works with partners in order to provide a complete and appropriate experience for the content we bring in our post.

The tracking cookies used on our website are a mechanism for us to measure how many users have clicked through to the website through a partner's website.

Non-acceptance of cookies

Our blog allows you to refuse to accept the cookies that we work, but be aware that the refusal of this service may provide a less pleasant experience for you, as it limits the performance of some services made available by us.

The refusal of cookies can happen expressly, when you press the button in negative to the message displayed on the website informing you about cookies.

Or you can use another tool available in your browser. Consult your browser's help tab to find out how to do this, but remember that this deactivation is for cookies on our blog and other sites.

We do not recommend that you refuse or disable cookies, as it is through them that we provide you with a better experience and targeted to your needs, in addition, the refusal or deactivation decreases the features available to you, such as filling out forms so that we can return any contact you make.

Data storage

All the data that we store has a legitimate purpose and that is previously informed to our users, being stored only after the user's consent and respecting the provisions of the current legislation on this subject.

We store data from our users in order to generate a better experience for them when accessing our blog, to control the dynamics on our pages, respond to comments, questions and return future contacts.

The data stored to communicate our blog updates are all stored securely and expressly for this purpose.

The data storage time period is (enter the period in which you will store the data, or if you do not know a specific period start with the paragraph below).

The data we collect and process are used for a period of time suitable for the purpose described in this document.

The storage of data carried out by us does not remove any right of the holder of personal data over him. In addition, we respect all the rights of the website controller and other regulatory or legal provisions that deal with this matter.

The data stored by us is treated with complete security to promote the protection of our user from any harmful event.

data processing

The processing of data collected by our platform respects all the rules established in the General Law for the Protection of Personal Data (LGPD), respecting the user's right to have access to their data and change them at any time during our storage.

The data processed by us is all safe, as we use techniques to preserve the privacy of all data subjects collected.

We do not process any illicit data or that goes against the provisions of Brazilian regulations and this Privacy and Security Policy.

The stages of data processing starts from its collection.

The activities related to the processing of data carried out by us have a legal basis to take place, respecting the limits provided for in the legislation.

We provide our contact channel to answer any questions regarding the legal basis on which data processing is based.

You can contact us through the Contact Us tab and through the service channels at the end of this Privacy and Security Policy.

Deletion of stored data

Data is only stored for the period in which it is used for the specific purpose for which it was collected, after which we delete the data from our system or anonymize it.

We have no interest in continuing to store our users' data after the period necessary for the purpose for which it was collected.

Data storage will continue even if the purpose has been carried out, when there is a legal provision in this regard or regulatory provision that prevents its elimination or anonymization.

The anonymization of the data carried out by our website is a way of maintaining the security of the data collected from our users after the purpose for which the collection took place is achieved.

Security in data processing

Our protection systems meet all the requirements set out in Law 13.709/2018, respecting good practice conduct, technical and administrative security measures to protect the data collected.

We take great care and concern to provide security for the data collected from our users, for this reason we use specific tools to ensure the privacy of the data we process.

The techniques used to ensure the security of the data collected by our website are all adequate and capable of generating full protection of user data from any possible situation in which data can be obtained, shared, published, destroyed and altered without authorization and in a irregular.

We adopt specific measures for each type of data, the security mode being specifically directed to the data that was collected, according to the context of its collection and its purpose.

We use protection on our computers through data encryption and/or firewall.

Physical access to our files only occurs when it is necessary for one of our employees to have access to them in order to perform their professional role.

The anonymized data is not considered by our blog as personal information, since through them it is not possible to create any link with the data subject, since there is no way to identify him.

The anonymized data is kept in our files and systems with all the technical security necessary for its protection.

It is important to inform you that we take every care to protect our users' data, but still, there are some situations that happen where there is data leakage. Our website is not responsible for any incident with personal data that occurs due to a situation over which we have no control, such as the sole fault of the user, or hacker attacks.

Any incident that causes damage to users' personal data, we will inform the responsible authorities, according to Law 13.709/2018.

Social sharing buttons

The sharing buttons used on our blog are a way to increase traffic to our publications and optimize the dissemination of our posts.

To use our share buttons, just click on them and choose the social network you want.

By using one of the sharing buttons available, you demonstrate acceptance and agree to inform all the data necessary for the sharing to take place, according to the needs of the platform chosen for sharing.

User consent

The user freely and spontaneously allows their data to be collected by our blog and stored for the period necessary to achieve the established purpose.

The user affirms that he was not coerced or induced to agree to this Privacy and Security Policy.

The user agrees that he/she will browse and properly use the contents published on our blog, acting in good faith and respecting a dignified and respectful conduct, without making discriminatory comments regarding religious, racial, terrorist topics, prohibited games, etc.

The user undertakes not to cause any damage to the blog, not to generate malicious comments in the publication, not to spread viruses that cause damage to the hardware and software of our partners and to our website.

Future changes to this document

This Privacy and Security Policy follows all the rules brought by Brazilian legislation, especially those present in the General Law for the Protection of Personal Data - LGPD.

There is no specific period for any modification to occur in this text, for this reason we inform you that our right to change is free at any time, especially in the case of changes made to Brazilian legislation or to our website.

We undertake to inform our users of any changes to this Privacy and Security Policy.

Ways to contact us

We always seek the best relationship with our user, for this reason we are available to answer any questions regarding our Privacy and Security Policy and to inform you about the processing of data carried out by us.

You can contact us via email, telephone or the address provided in the About Us, or Contact Us tab.

This Privacy and Security Policy will be valid from January 1, 2022 with an indefinite validity period.

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